Marketing skills that work in the real world
Start Learning
Foundation Track
Learn customer research, basic analytics, and content planning. We cover Google Analytics setup, simple A/B tests, and how to write copy that actually converts. You'll work through three real campaign scenarios with feedback on each decision point.
67% of students complete within timeline
Growth Track
Focus on paid acquisition, conversion optimization, and retention metrics. Build out complete funnel strategies, manage realistic ad budgets in simulator exercises, and learn when to scale versus when to iterate. Includes access to actual campaign data from small businesses.
54% of students complete within timeline
Strategy Track
Marketing planning for actual business constraints. You'll diagnose market positioning problems, allocate limited budgets across channels, and present quarterly plans that account for seasonality and competition. Final project requires building a complete go-to-market strategy with realistic assumptions.
48% of students complete within timeline
How the program actually works
Pick your track
Choose based on where you are now. Foundation if you're starting out, Growth if you know the basics, Strategy if you're planning campaigns.
Work through modules
Short videos, written breakdowns, and practice exercises. Each module takes 45-90 minutes and ends with a task you submit for review.
Get feedback
Your work gets reviewed within 48 hours. Comments are specific, pointing out what works and what needs adjustment before moving forward.
Build portfolio
Completed exercises become portfolio pieces. By the end you have 6-8 campaign examples showing research, planning, and execution decisions.
What you'll actually learn to do
This isn't theory. Each skill connects directly to tasks you'll need to handle when running campaigns for small businesses or early-stage products. We focus on what matters when you have limited budget and need results you can measure.
Customer research
Run surveys, analyze feedback, identify pain points. You'll learn to spot patterns in what people actually say versus what they claim they want.
Channel evaluation
Figure out which platforms make sense for your audience and budget. Includes cost-per-acquisition math and break-even analysis for common channels.
Message testing
Write variations, set up basic tests, interpret results. Learn when differences matter and when they're just noise in small sample sizes.
Budget allocation
Distribute spend across tactics based on expected return. Practice scenarios with realistic constraints like seasonal cash flow and competitive pressure.
Performance analysis
Read analytics dashboards, spot trends, decide what to adjust. Focus on metrics that connect to business outcomes, not vanity numbers.